Plaxo – Comcast Deal

By Tyler Toone

One big piece of news from today is the deal between Plaxo and Comcast – yep – another big merger. The purchase price is between $150 and $170 million. All in all I think this is a great move for Plaxo, even though they originally wanted $250 million. Plaxo has been making some great advances on there site over the past year, including Pulse - their version of the Facebook News Feeds and User Feeds. Even though Plaxo may not be as trendy and popular as Facebook, I do think with proper guidance and marketing it can be a great tool for a more business savvy audience and possibly an older generation.

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MyLifeBrand

By Tyler Toone

The fairly new social network site MyLifeBrand recently received $750,000 from an undisclosed party – pretty hefty amount for a small start-up out of Utah (by the way my home state). MyLifeBrand launched earlier this year with some big claims about their social platform. I heard about the social network several months ago, but not until recently did I decide to give it a try. So here are my impressions:

  • The graphics of the site are pretty cool, but the bright colored navigation buttons on the site are a bit distracting to me, in fact I avoided clicking on them for a good while because I thought they were paid banner ads or something.

mylifebrand buttons

  • I am a bit confused with the Community -I can’t seem to figure out how to change from the Global community, but I imagine we’ll see more from this as time goes on.
  • They have a nifty little way of allowing users to aggregrate other social networks although when I tried this with my Facebook account and it displayed Facebook in a frame – personally not a fan. Not sure how else they could achieve this, but my thoughts on this would be to minimize the MyLifeBrand navigation menus it would allow for a more appealing user experience.

MmyLifeBrand - Facebook

  • I tried to import my friends from my Facebook & Myspace accounts and it neither of them worked. Oh well, they are in Bet.
  • I like the Jazzbots.com site that is running as a MyLifeBrand social community, and I can see this feature being a potentially high revenue platform if they do this right. If they prove a solid solution for the NBA Jazz it could open some doors for them.

It will be interesting to see what the $750k will do for MyLifeBrand, I would like to see more with the Community idea and the social aggregation.

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