The fairly new social network site MyLifeBrand recently received $750,000 from an undisclosed party – pretty hefty amount for a small start-up out of Utah (by the way my home state). MyLifeBrand launched earlier this year with some big claims about their social platform. I heard about the social network several months ago, but not until recently did I decide to give it a try. So here are my impressions:

• The graphics of the site are pretty cool, but the bright colored navigation buttons on the site are a bit distracting to me, in fact I avoided clicking on them for a good while because I thought they were paid banner ads or something.

• I am a bit confused with the Community -I can’t seem to figure out how to change from the Global community, but I imagine we’ll see more from this as time goes on.
• They have a nifty little way of allowing users to aggregrate other social networks although when I tried this with my Facebook account and it displayed Facebook in a frame – personally not a fan. Not sure how else they could achieve this, but my thoughts on this would be to minimize the MyLifeBrand navigation menus it would allow for a more appealing user experience.

• I tried to import my friends from my Facebook & Myspace accounts and it neither of them worked. Oh well, they are in Bet.
• I like the Jazzbots.com site that is running as a MyLifeBrand social community, and I can see this feature being a potentially high revenue platform if they do this right. If they prove a solid solution for the NBA Jazz it could open some doors for them.

It will be interesting to see what the $750k will do for MyLifeBrand, I would like to see more with the Community idea and the social aggregation.